Evergreen B2B podcast ideas – our complete guide
In B2B marketing, trends come and go – but the best podcasts build long-term value for you and your business. The best way to achieve this is by focusing on…
The B2B Podcast Experts
Transform your business with
B2B Podcasts
Full-service podcasting where we come to you. We handle the production, bring our knowledge of what actually works in B2B podcasting, and help you build a show that makes your business the authority everyone’s listening to.
Trusted by
One Day on Set, Massive Results
In nine months, we helped Moving To France by HCB grow their audience from 5,000 to 50,000 subscribers. One day of podcast recording generated £50,000 in revenue and 50,000+ views, covering more than an entire year of working together.
50K+
Views
£50K+
Revenue
7Hours
On Set
Full podcasting studio, brought to you.
We bring a fully-equipped studio to your premises, handle all production, and leave you with months of valuable marketing assets — all in just one day.
We’ve worked with Legal & General, Stantec, St James Place, and Bechtle to turn their podcasts into powerful tools for building connections and driving business growth.
01
Creative Development
We help bring your podcast vision to life, shaping your story into an engaging, professionally produced show that resonates with your audience.
02
Optimised for Sales
Our podcast strategies are built to generate leads, turning engaging conversations into measurable business results.
03
Omnichannel Materials
Each episode is transformed into a suite of content assets, extending your reach across every major channel and platform.
04
Distribution Strategy
Through our TP partnership, we ensure your podcast reaches the right audience with smart, targeted distribution across all platforms.
Why Start A B2b Podcast For Your Business?
Most B2B companies struggle to stand out. Everyone’s publishing the same LinkedIn posts, the same thought leadership articles, the same forgettable content.
A podcast changes that. It positions you as the authority in your space, gives you hours of face time with potential clients, and turns every episode into weeks of content across every channel. One recording day can fuel your entire marketing strategy for months.
The difference between a podcast that works and one that doesn’t? Knowing how to actually make it drive business. That’s where we come in.
Why Choose LRB?
We don’t just know how to produce podcasts. We know how they actually work as a growth channel.
We understand the B2B podcasting landscape inside out. The formats, the topics, the hooks, and what decision makers really engage with. That’s why our clients consistently see their LinkedIn metrics climb. We’re not just publishing episodes. We’re positioning businesses as the experts in their field, turning their podcast into the trusted news hub for their industry.
We know LinkedIn back to front. We understand what content performs, why it performs, and how to make it work. That’s why we don’t stop at production. We also handle distribution, ensuring the right clips, messages, and moments reach the right people, consistently.
When it’s done well, a podcast isn’t just content. It’s a marketing system. One that compounds over time and delivers real results.
We’re based in Bristol and work with companies across the UK and beyond. And we make B2B podcasts that actually deliver.
We are dedicated to building lasting partnerships with our clients by consistently delivering high-quality, results-oriented content that drives success.
Our podcast service has been used by many of or clients and has helped deliver incredible results.
Book a chat with us today to talk about how a podcast could look for your business.
Trusted by
Showcase
Discover some of the most engaging podcasts we’ve helped bring to life — from concept to recording, editing, and launch
Podcast Kickstart with Mark and Alex
Mark and Alex share insider tips on how to launch your first podcast — from choosing a topic to publishing your first episode.
- Helped over 1,000 new podcasters successfully launch their first show.
- Featured in Apple Podcasts New & Noteworthy within the first month of release.
- Listened to in 50+ countries by aspiring creators.
Growing Your Audience with Tom
Learn proven strategies from Tom on building a loyal podcast community and increasing your listener base.
- Guests have collectively grown their podcasts to over 10 million total downloads.
- Recognized as a Top 10 Marketing Podcast on Spotify.
- Built an online community of 20,000+ active podcasters.
Podcast Gear Talk with John & Emma
John & Emma discuss the best microphones, software, and tools to make your podcast sound professional.
- Partnered with leading audio brands like Shure and RØDE.
- Episodes cited in industry blogs and tech magazines for equipment reviews.
- Over 500 hours of gear testing shared with listeners.
Podcast Kickstart with Mark and Alex
Mark and Alex share insider tips on how to launch your first podcast — from choosing a topic to publishing your first episode.
- Helped over 1,000 new podcasters successfully launch their first show.
- Featured in Apple Podcasts New & Noteworthy within the first month of release.
- Listened to in 50+ countries by aspiring creators.
Our Offering
Quarterly (Recommended)
Create a B2B podcast marketing machine
Includes:
- Pre-show planning and structure
- 4x full days on set (filming together once per quarter)
- Podcast studio erected in your premises
- Up to 20x episodes in video & audio (per year)
- Up to 60x LinkedIn social clips (per year)
- Upto 60x YouTube social clips (per year)
- Email campaigns generated
- Full distribution and strategy
- LinkedIn social content plan for each episode
- Thumbnail creation for each episode
- Episode artwork
- + much more
From £1300
One-Off
Create a one-off mini series to test the waters
Includes:
- Pre-production meeting & documentation
- 1x full day on set
- Podcast studio erected in your premises
- Upto 5x episodes in video & audio
- Up to 20x social clips per episode
Note: If you want a trial podcast day to test the waters and you have a desire to extend the production. Please enquire via email.
Resources
We've put together some guides that break down what you actually need to know about creating and running a podcast for B2B marketing. No fluff, no pretending it's easier than it is. Just the practical stuff we've learned from producing podcasts for clients like Legal & General and Stantec, written in a way that doesn't make you want to fall asleep halfway through.
How to turn events and trade shows into valuable B2B content
Industry shows, trade exhibitions, and networking events are packed with insight, expertise, and real-world conversations. However, the learnings and values taken on board disappears once the booths are packed away…
LinkedIn carousels to boost engagement for your B2B podcast
LinkedIn carousels have become one of the most effective promotional formats for companies, entrepreneurs, and in our case, B2B podcasts. They encourage swiping, increase dwell time, and allow you to…
Book a call today
Use the calendar to speak to the team about anything relating to podcasting – or any of our other services.
What our clients say
Here, some of our trusted and valued clients at LRB share their thoughts on the work we have done for them.
They produce excellent, dynamic content quickly, efficiently and on budget. They are all you can ask for in a video agency and more.
Joseph Wright Ambitious PR
It’s rare to find a video team who just get it. LRB Media have delivered on time and with a creative that exceeded my expectations on a number of occasions. We’ve won business off the back of their work!
Edward Jenkins Volumetric Video
LRB Media have become an integral part of our marketing strategy. The video content we receive is out of this world. We can’t thank Luke & the team enough!
Tom Cummuskey Kremer Signs
They produce excellent, dynamic content quickly, efficiently and on budget. They are all you can ask for in a video agency and more.
Joseph Wright Ambitious PR
It’s rare to find a video team who just get it. LRB Media have delivered on time and with a creative that exceeded my expectations on a number of occasions. We’ve won business off the back of their work!
Edward Jenkins Volumetric Video
LRB Media have become an integral part of our marketing strategy. The video content we receive is out of this world. We can’t thank Luke & the team enough!
Tom Cummuskey Kremer Signs
Keep up to date with LRB podcasts
LRB has regular updates which we send out to our clients and partners, with helpful tips, information, and updates from us on the world of podcasting and videography. Whether it is for your business or just to keep up to date with what is going on with us, sign up to receive our emails today!
