Avoiding AI disruption through podcasting
Marketing is an evolving challenge for businesses across the B2B space, and artificial intelligence (AI) is impacting it in many new ways. AI is reshaping industries at a speed few…
September 16, 2025
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User generated content: How to use UGC in B2B podcasting
In today’s digital landscape, user generated content (UGC) has emerged as a powerful tool for brands and marketing experts looking to build authenticity and deepen engagement with their audience. For…
September 16, 2025
Why is storytelling important in podcasting?
When it comes to creating a meaningful podcast that delivers for your audience, storytelling is vitally important. This is for a variety of reasons – but the most important one…
August 22, 2025
How to be a thought leader in today’s world of marketing
Thought leadership isn’t just a buzzword, it is essential for CEOs and entrepreneurs across the world. By presenting yourself as an authority on a subject, positions you not only as…
August 18, 2025
How to theme a podcast
When you launch a podcast, the temptation is often to rush through it to get it live as soon as possible – however, there are many things to consider before…
August 18, 2025
How is artificial intelligence (AI) transforming the podcasting industry?
The podcasting industry – and the wider world – is currently undergoing a massive transformation, and at the centre of this evolution is rapid adoption and expansion of artificial intelligence…
August 18, 2025
Podcast statistics in the UK
At LRB, we’ve seen first-hand how podcasting has evolved from a niche passion project into a powerful tool for businesses around the world. They are a viral platform for storytelling,…
July 29, 2025
Best practices for being a great podcast interviewer
B2B podcasting, where attention is earned through great content and an equally great host or interviewer, is a powerful differentiator from the competition. At LRB, a Bristol-based B2B podcasting and…
July 22, 2025
How to use podcasts to attract new employees
Finding the best employees for your company is a challenge all business leaders face. But could podcasting be the key to standing out from the competition? In today’s talent-driven job…
July 17, 2025
Conferences and trade shows – why you need a B2B production partner
In the world of B2B marketing, conferences and trade shows are no longer just about turning up with a pop-up banner and a handful of brochures – it is more…
July 17, 2025